Tarsier has appointed Chimera Brand Development as its exclusive distributor in the UK.

The strategic partnership is said to represent a ‘significant’ advancement for Tarsier’s vodka and gin brands in the UK’s premium spirits market.

Chimera will assume responsibility for Tarsier’s UK sales, distribution, brand support, and customer management, enabling the brand’s team to focus on innovation, production, and international growth.

Seymour Ferreira and Douglas Bratten, both formerly execs at Amber Beverage Group, launched Chimera in May.

Ferreira commented: “We are excited to welcome the Tarsier Southeast Asian Spirit portfolio into Chimera Brand Development. Tarsier’s founder-led, unique take on Asian flavours and design will bring energy, colour and depth to our evolving portfolio.

“At Chimera, we are passionate that our portfolio should be filled with a small, well-curated blend of brands that not only have unique stories, but also a determination to bring to consumers and customers across the UK special and exciting flavours. We are looking forward to helping Tarsier build new audiences and consumers.”

Read the full story at the Spirits Business.